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This site gorillamaterials.com had the following in the homepage, "Cost savings Landfill and transportation costs for construction, land-clearing and demolition debris." We noticed that the webpage stated " We offer recycled materials at reasonable prices click here to view our prices Fill Dirt ." It also stated " Welcome to Gorilla Materials, Inc. If you have a pile of useless concrete, brick or asphalt,. We can convert it to something you can use and save you money in the process. Gorilla materials is committed to the processing of these materials,keeping them out of typical landfill." The header had Gorilla Materials as the highest ranking keyword. It was followed by Inc., costs of landfills for construction, and demolition which isn't as ranked as highly as Gorilla Materials. The next words the site used was land clearing debris. disposing of concrete was also included but will not be understood by search crawlers.